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In the fast moving business world with accelerated pace, taking a decision, or should we say, taking a very informed decision is very imperative. With scenario changing at every second in the globalized village of the transaction, having up-to-date data is essential; and what, is even more, necessa Read More

'The purpose of a business is to create a customer.' ~ Peter Drucker
And, growing sales graph is one of the main objectives of every company management. Read More

In today's marketplace, savvy businesses are using unique technologies to up the ante on customer experience across all channels—phone, mobile, text, and Web—which translates into customer retention and higheCustomer service is marketing: When a customer interacts with a business's Web site, over t Read More

CRM is an essential asset for any organisation. So investing in CRM makes a logical choice if you do not have one yet. To simplify the business complexities and understand the interface of data and operations, CRM comes to the rescue even to big and small organisations. Read More

E-Commerce has brought a transformation in the way interactions with the customers are carried out in the modern business world. The internet has provided a very cost effective, flexible and suitable means to connect with the customers using ‘live-chat’ at any time and place that is convenient for Read More

In recent times, there is a rapid increase in the number of ecommerce business and market has become cluttered with competitors. As a consequence, it is becoming increasingly difficult for the marketers to gain more customers. Read More

Retaining existing customers and acquiring potential ones is a challenge faced by business organisations operating in the current competitive business scenario. Hence, it is vital to implement policies and practices that improve customer experience, keep them satisfied and achieve customer delight. Read More

We are not talking about individual activities on social Medias or sporadic online campaigns, but about a complete and integrated plan of activities, programmed for medium to long term. You probably know only a few. Read More

Managing a successful business means managing multiple things at the same time, especially for a small business since those entrepreneurs often tackle all the aspects of a business themselves. Many areas of managing a business are equally important and require equal monitoring for optimum results Read More

Experts in sales, marketing and customer relationship management share their thoughts regarding which CRM features and trends will be the most buzzed about in the year ahead. Read More