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Old social media tactics are rendered obsolete. You can no longer outsource tweeting. Your content needs to be native, authentic, and human. Both users and algorithms will smell a phony. In this session you will learn how to tell a captivating story, pick the right social channels to spread it, wri Read More

Think conversation, not campaign. If you really want to start understanding your audience, you need to know what drives them and what their buying behaviors are. You can’t do this by sharing kitten memes or quotes, and you certainly can’t do this by only allowing for one-way conversation. Says Broo Read More

Website audits serve the same purpose of a physical. They’re an opportunity to take a complete, top to bottom accounting of a site to note what is working, what’s broken and what needs to be improved. Once completed, the audit should help inform the larger strategy and sometimes, shape the desired Read More

n order to build a powerful brand on platform like Meetup, you must be unique and indispensable in what you do for your community. Learn to differentiate yourself. Second, you must constantly give away value to keep growing your community. That means no BS talk. Everything you do must generate dire Read More

Link building without great content is like bringing a knife to a gun fight. You will earn links based on the merit of your content, how it’s presented to the user, and your ability to get it in front of the right people. Today’s entrepreneurs must master the art of persuasion, user experience and Read More

Blogger’s Block is that unexpected moment when you draw a total blank. Either you can’t think of anything to write or whatever you were thinking about writing just leaves you. There are several ways you can overcome blogger’s block. The one way I would suggest under all circumstances is to just sto Read More

In simple terms, authorship is how Google knows that an individual human published a blog post or an article. Connecting your Google+ profile with the work you publish online will help you increase your online influence, visibility and boost your SEO. Here is a bullet-proof guide on how to set it u Read More

The benefits of blogging a book are that you can write, publish and promote your book all at the same time. Authorpreneurs promote themselves and their book prior to it being published so they create a built in readership for the book. As they blog—write—the book, they create platform, which means Read More

How do you draw a line between your business name and your personal brand?

You don’t. It’s one and the same.

Steve Jobs built Apple, not the other way around. You have built your own company, You Inc. However, being a founder is much different from being a CEO. The first is a hobby, the latte Read More

Content is not king. Forget what you’ve learned. Content shared in the right communities can reach “king” status if you know where to post it and how to connect with fellow community members. Optimizing your content comes down to creating magnetic headlines for your content, which vibe with a caref Read More