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Earlier this month, when people started noticing some major volatility in search rankings, the SEO community got excited—was this the Penguin update we were waiting for all last year? Something to do with Panda? Some new branch altogether? As it turns out, none of these possibilities were true—inst Read More

These are the exciting challenges that keep the content marketing world fresh and reward the most innovative in our industry, but you’ll need to be prepared for them if you want to turn them to your advantage: Read More

Myths and misconceptions about search engine optimization just don't seem to go away. Columnist Jayson DeMers offers an explanation for why this is so and what SEO professionals can do about it. Read More

Read! Talk to strangers! Focus on your customers! These practices are part and parcel of a smart, healthy operation. Read More

Some, as a reaction to Google’s Penguin update and John Mueller’s dissuasive comments on link building in general, have taken the position that link building is “dead,” or that it should be entirely avoided. Others, like myself, believe that link building isn’t just effective—it’s absolutely necess Read More

However, there are several SEO practices that aren’t easily or quickly overcome. They’re typically more egregious, blatantly bad practices, and if you engage in them, it could mean severe manual or algorithmic penalties, dramatically reducing your online visibility in organic search results. Avoid Read More

Content marketing is becoming increasingly visual. As we transition into 2016, it’s time to think about which visual marketing trends are most likely to stick around. Read More

It’s no secret that online reviews can be significant, but just how important are they to a marketing campaign? Can they really make or break a sale? Can the quantity or quality of the reviews you receive have that big of an impact on your company’s bottom line? Read More

Social media isn't a podium for your advertising. Think of it instead as an open table in a coffee shop. Read More

Detailing the ins and outs of what Google considers to be a “quality” site worthy of ranking, the document is comprehensive, enlightening, and for the average search marketer, a bit of a pain to get through. Don’t worry—I’ve gone through the document, and in this article I’ll explain some of the mo Read More