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Sales should be about creating long-term loyalty instead of short-term fixes. Each day people are sold products/services without any sincerity or focus on their true needs. As consumers, we want more. We want a connection, not a sales pitch. Read More

We are wired to say that we work for someone or we work for a company. Not only are we wired this way, but we think this way and we act this way. I feel that this is stifling innovation, injecting negativity into business culture, and not allowing people with extraordinary ideas and capabilities to be heard. Read More

If rumors are to be true, then Apple will be announcing its Ad network, iAd, to the press on Thursday, April 8th. While no one has any concrete details yet, speculation is enough to begin thinking of ways the Apple Ad network could impact your small business marketing/advertising strategy. Read More

An introduction to IT outsourcing is a guide for small businesses to learn about the latest trends and misconceptions associated with it outsourcing, it nearshoring, outsourcing it, and it outsourcing services. This guide focuses on nearshoring and managed it services to help small businesses save money, gain competitive advantages and use outside expertise. It covers benefits of it outsourcing, Read More

If you are a small business that has tried, or is currently trying, to look for IT services, outsourced IT services, managed IT services or IT consulting services then you may have used one or more of the following methods. Is there another way? Yes, and here it is. Read More

If your business feels stuck and unable to change quickly in order to take advantage of new markets, emerging markets, and new opportunities then it may be time for a change. Read More

If you are a business such as an IT service provider or any other business you should consider holding a social media event in your city for your very own clients. It will help them understand the tools better and give them a way to increase their own business. Read More

The use of gowalla and foursquare is on the rise. Your business can use it and take advantage of a really easy way to engage and connect with your customers. Read More

Two very important marketing strategies are consistency and habit. Consumer behavior dictates that we have consistency within our lives and then we form habits around that. Marketers should consider this when creating and retaining customers for life. Read More

I've witnessed a ton of companies that spend a lot of money and time going through re-branding efforts, and from a PR point of view the new logo might be snazzy but did they just get a new logo or really go through a re-branding process? There is a big difference. Read More