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A landing page for what appears to be a Microsoft social-networking site was discovered Thursday night, sparking rumors that the software giant is building a social network to rival Google+. But not Facebook.Before it was replaced with a tight-lipped message from Microsoft, Socl.com displayed a wel Read More

Social media marketing, like other forms of online marketing, needs to produce a return on investment. Otherwise, its usefulness is marginal and the time spent on it is wasted. But social media's effect on the bottom line is not always easy to measure.In social media's case, ROI does not always mea Read More

Trunk.ly is the killer app nobody really talks about. It deserves the hype of Friendfeed or Quora, but barely anybody notices the huge impact it may have. Read More

Earlier this year it emerged that YouTube founders Chad Hurley and Steve Chen were acquiring social bookmarking service Delicious from Yahoo.Now job listings have appeared on Hurley and Chen’s AVOS company website, listing three development positions, a community manager and a general counsel to c Read More

Social networking sites like Facebook and Twitter continue to lead, but Google’s bid to reverse its curse has got everyone interested.With 60 per cent of India’s online audience logging on to social networks, according to online audience measurement and analytics platform ViziSense, the introductio Read More

American Express is expanding its partnership with foursquare across the country after a successful pilot program. The new partnership will allow users to link an American Express card with their Foursquare account allowing users to take advantage of special offers by paying with their AmEx cards.W Read More

Facebook is currently the number one social networking site on the world wide web, but Google is preparing to offer an alternative option.A few years back, “MySpace” was the number one option for social networking. Then, along came Facebook which quickly took over the number one spot. Opinions vary Read More

Myspace laid off more than half of its staff of 450 employees Wednesday in the wake of the social networking site's sale by News Corporation to ad-targeting firm Specific Media, The Wall Street Journal reported Thursday.An earlier report from TechCrunch published before the Specific Media deal was Read More

Today's sale of MySpace highlights the decline of the social media site that Facebook left in its dust.News Corp., which acquired the site several years ago for $580-million (U.S.), sold it today for about $35-million to Specific Media, an ad firm, reports say.MySpace was once wildly popular, but, Read More

Social media marketing is hailed as an inexpensive way to engage an audience -- but how many marketers know the amount of revenue they've generated from Facebook? Or how much they've invested in the network?Check out these 8 tactics you can use to measure, improve and justify your Facebook marketin Read More