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If you're selling to buyers who could be located anywhere they can get access to the Internet, handling sales tax can require you to be an expert of the rules for each state in which you do business—and possibly even a few foreign countries, too. Read More

I recently received the following question from a reader of The Global Small Business Blog: For fear of not getting the sales we'd like this year due to challenging economic times, what are some ways to maintain our existing export sales base, yet squeeze out more profits? Here’s my answer, includi Read More

Because small businesses are always trying to control costs, our natural tendency is to avoid sharing any of the profits. We want to keep it all to ourselves, since there is often so little profit to begin with. However, if you wish to be successful, find a way to take a smaller slice of a bigger p Read More

The concept of the free giveaway—offering a sample or gift as a way to initiate or build customer relationships—isn't new, but free offers now work in terms of digital products, rather than in free samples mailed to customers' homes or free products offered over the counter. Read More

“Inventory is money sitting around in a different form,” writes Rhonda Abrams in, “The Rhonda Report.” And unless you can sell it, excess inventory can be a huge drain on your profits. Read More

An effective sales letter is designed to help you get an appointment, an opportunity to engage the prospect in a conversation about their business and their needs. So, what do you say in this letter? Let's talk about the three rules of content. Read More

When selling through multiple channels, sales and marketing decisions become more complex. Without a proper understanding of the economics of each channel, you could hurt the profitability of your business unnecessarily. Read More

Leaders of both the United States and the United Kingdom have professed to take a stand against budget deficits, yet the strategies employed by each country are very different. Which cost-cutting strategy is more likely to succeed? Read More

A common refrain about business borrowing during the economic recovery is that large companies have returned to credit markets while small businesses have remained on the sidelines. While this story is frequently told with anecdotes, recently released data from the Federal Reserve Board provides a Read More

Every 7 seconds, a baby is born in the U.S. That means that every 8 seconds, you have a set of parents that will worry for the next 18 years about how to finance that baby’s college education. This concern isn’t misplaced. You can help ameliorate the concern by offering your employees the ability Read More