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Unfortunately, many companies fall victim to mistakes that are a result of allowing the market to wholly dictate their business moves. Because often times, what seem like good ideas at the time, simply are not. The following are some of the most common mistakes that businesses make from this paradigm, that actually end up costing them in the long Read More

I've been to something like one hundred conferences and corporate events in the past several years as I travel the world delivering keynotes and running seminars. I've been collecting some observations on what makes a good presentation and also drawing from my own experience. Read More

The founder and former CEO of Staples on how technology is changing the way companies interact with their customers. Read More

It used to be that you only had to worry about keeping your customers happy. It just isn't that easy anymore. As small business owners, it is so important to also keep your employees happy. By keeping them happy, you are building trust and security in the respect and performance that your employees not only give you, but give your customers, as we Read More

Here's how to apply the basic principals of business planning to your social media activities. Start with a plan, then follow it up with plan review, course corrections, and, ultimately, management. Here's how to do that. Read More

If you want to make more money in business, become an expert, get famous, or many other things — the first thing you have to do is learn how to get noticed. But in today's increasingly crowded world, getting people to pay attention to you isn't easy -- unless you've got a list of proven tactics to fall back on. Read More

You can never know enough about your customers, because the more you know, the better suited you are to serve them, to sell to them, and to create for them. Read More

Nearly every day now I see a new start up promising to help local small businesses advertise online better. To be sure, small businesses trying to promote themselves online have a lot of options. A few years ago it was OK to spend a great deal of effort trying to be in a lot of places at once. Today, not so. You'd be better off just sticking to a Read More

Luther Lowe, Manager of Local Business Outreach for Yelp, joins host Steve Rucinski, to share the many tools small business owners have at their disposal on Yelp to put your business's best foot forward - all while managing your time and your online presence wisely. Read More

Either way, the hard work is only beginning when your web site is done. That's when the marketing and promotion kicks in. How would you do that? How would you spread the word about your new small business and web site? I'm not starting a new business right now, but if I were, here's how I'd market it. Read More