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India has remained one of the most viable global intelligence hubs since the evolution of internet. Yet, it has failed receiving global acknowledgement as a smart country, even through over ... Read More

The new retail story of technological integration for both online and offline shoppers, for seamless multichannel experience, can best be written once retailers express their readiness to adapt with a simple architecture, seamless data-synchronization and real-time intelligence.
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The brick-and-mortal retail businesses are increasingly applying the essential attributes of advanced analytics to their respective predictive analytics with the ambition to understand in-store customer behavior better and prepare future business strategies accordingly. Read More

Delivering customers with a fulfilling multichannel purchasing experience is a requisite for retail businesses. Lesser your customers witness out-of-stock or not-in-store experiences, better is your chance to improve brand image. Facilitating multichannel purchasing experience means providing custo Read More

Brick-and-mortar Retail Businesses also appreciated customers’ realization and they didn’t lose hope of a remarkable closure to Holiday Season Shopping.
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Establishing brand identity in India is one of the toughest challenges that Retail businesses are experiencing.Divided into organized and unorganized Retail the Indian market offers immense competition to retail players.
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Role-based analytics is replete with industry-centric features; consequently, it delivers realistic, personalizable drives to the areas of key expertise in a retail store. Read More

Brick-and-mortar retail businesses are at great benefit with the increasing usage of analytics while planning in-store campaigns. Read More

Proximity marketing may have taken care of delivering the right promotional content in digitized format to the right customers’ smartphone. Read More

Proximity marketing, by integrating mobile technology and digital signage, works by identifying customers who are inside of a store or near to it. Read More