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Location based analytics is a step beyond t see and asses the result or the outcome of the mobile campaign being done by the Retailers. Tracking the views and clicks in the smart phones, laptops for knowing the customer’s choice and behavior is a process that was already in use among the retailers. Read More

Retail analytics plays an important role in managing the various services of the retailers. The retailers need to analytically manage the in- store, that is they need to practice the retail analytics theory. Read More

The world of Retail is changing at a fast pace. The Retailers today are experimenting with lot of things to attract new customers as well as to retain the old ones. Thus Retail Analytics plays an important role among the Retailers to succeed in their business. Read More

Big Data Analytics is the process of measuring a large number of data sets containing large and different types of data. This big data analytical process is being helpful in knowing various market trends, customer’s preferences and many other business related information. Read More

In spite of the large developments in the economic sector the Brick-and-Mortar store are still at the top most level in the retail scenario. Retailers in the today’s world also seems to be in a big dilemma when it comes to the areas of managing the in store scenario. Read More

Proximity marketing along with the Beacons needs a mobile device with a Bluetooth connection at a particular or specific location within which the beacon can attract the attention of that specific area. Read More

The world of Retail is changing at a fast pace. The retailers today are experimenting with lot of things to attract new customers as well as to retain the old ones. Thus retail analytics plays an important role among the Retailers to succeed in their business. Customers are a most essential part of Read More

The introduction to digitization in the Retail business is one such attempt made by the Retailers to meet their hi-tech customers. Beacons are however not a new device to be used. The beacon technology has made the retail process much easy and swift. Read More

The various techniques of proximity marketing is not a new practice among the marketers. However with the addition of its new innovations and procedures, Proximity marketing is now a new key to the retailers. The more a product is exposed to a consumer or the customers it increases the willingness Read More

The introduction to digitization in the Retail business is one such attempt made by the Retailers to meet their hi-tech customers. Beacons are however not a new device to be used. The beacon technology has made the retail process much easy and swift. Beacons have made shopping much easier and swift Read More