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The Beacon first detects the Bluetooth enabled device in the localities where the Beacon is being set up. A Bluetooth specified or enabled Mobile device is must to access this service in the areas or the localities where the Proximity Marketing techniques available. Read More

Now a day the Brick-and-Mortar Store Retailers need to access the same data as the online Retailers. Merging the two Marketing arena like the Online as well as the Brick-and-Mortar stores can give a much better result. Read More

Smart Retailing deals with using the Technologies and various innovations for the Retailing purpose. One of the greatest innovations in today’s generation is the Smartphone. Read More

Proximity Marketing is not a new concept among the Retailers and the Customers. However Bluetooth proximity marketing is a latest trend introduced now a day. Every smart phones or mobile phone and tablets have a Bluetooth access facility in today’s world. Thus this also known as the mobile… Read More

The Retailers now use this mobile for delivering their marketing messages. It has been found that the mobile marketing have a higher potential to attract and grab much more customer’s attention than any other mode of communication being used before. Read More

With invent of Proximity Marketing the most common terminology that we come across is the virtual shopping. This is quite true that the process of marketing have become much more easy and first with the help of mobile marketing or proximity marketing. Read More

The in-Store Heat Map System takes the images being captured by the network cameras or the IP cameras which help the Retailers to have an idea about the customer’s traffic pattern in a particular time or during the real time. The information can be collected from anywhere in the network. Read More

Retail Mobile Marketing seems to be the latest advancement in the world of Retail. Mobile in to today’s generation is not only an option but it is a necessity. The Retailers now use this Mobile for delivering their marketing messages. It has been found that the mobile marketing have a higher potent Read More

Proximity Marketing is not a new concept among the Retailers and the Customers. However Bluetooth proximity marketing is a latest trend introduced now a day. Every smart phones or mobile phone and tablets have a Bluetooth access facility in today’s world. Read More

Beacon technology has made the shopping experience much more exciting than before. The Retailers transform flash messages, offers and discounts to the customers by this beacon technology. Read More