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Proximity Marketing is not a new concept among the Retailers and the Customers. However Bluetooth proximity marketing is a latest trend introduced now a day. Read More

Micro-location marketing is a Marketing technique or Strategy where the Advertisement messages or the contents are being targeted to a small group of people, thus the messages are meant for a group of targeted Consumers. Read More

The Retailers now a day is thinking to extend beyond retail. The retailers are in turn thinking of extending their potential beyond their stores. These demands of the retailers are increasing the use of Beacon Technology . The beacons are mainly a low cost device that is easily available. Read More

The Retailers now use this Mobile for delivering their Marketing messages. It has been found that the Mobile Marketing have a higher potential to attract and grab much more customer’s attention than any other mode of communication being used before. Read More

Beacon technology has made the shopping experience much more exciting than before. In-store retail and payment process or procedures are the two primary objectives that the Beacon Technology looks into. Read More

Analytics will would give you a better insight as to how your Shoppers Response or Behave when choosing products from the shelves. Read More

Traditional physical stores are finally getting the required technology boost to meet the changing demands of modern-day smartphone using customers. Read More

The challenge for Retailers is their incapability to understand a customer’s purchasing behavior and how he would like to spend their money. This is where the importance of Retail Analytics comes into play. Read More

The Internet of Things has several implications for your Retail Business. Simply by connecting inventory (physical items) to the web. Read More

Big Data Analytics now have a significant impact on Retail, simply because it goes a long way in helping Retailers – big and small – to provide customized shopping experiences to their customers.
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