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The Retail Mobile Marketing with its push messaging system, Wi-Fi, Bluetooth and NFC informs the customers with the latest offerings and discount, this in turn help the customers to take their purchasing decision much more easily and fast. Read More

On the Retailers point of view in-Store Retail Analytics is a process of anticipating and understanding the customer’s needs and wants in a better way. Improving the staffing, identifying new offerings and planning valuable promotions for the customers are all a part of the in-store retailing proce Read More

The Retailers can collect information from the online manuals about how much time a customer is spending for particular product, what are areas he or she is mostly visiting, what are the products or the contents attracting more customers etc. Most of the in-Store Retail Analytics are now done based Read More

The in-store heat map system takes the images being captured by the network cameras or the IP cameras which help the Retailers to have an idea about the customer’s traffic pattern in a particular time or during the real time. Read More

Proximity Marketing is helping the Retailers to keep a close watch to their in-store customers. This helps them to know about their customer’s behavior in a much clear way than earlier. Thus the Proximity Marketing Strategy has bridge up the distinction between the Brick-and-Mortar Store and the Di Read More

The Retailers now a day is thinking to extend beyond Retail. The Retailers are in turn thinking of extending their potential beyond their stores. These demands of the retailers are increasing the use of Beacon Technology. The Beacons are mainly a low cost device that is easily available. Read More

One of the main objectives of the location based analytics is to keep a track on how the mobile campaigning process or the already exposed mobile ad’s are effecting the buys of the customers in-store or inside the physical stores. Read More

The main motive of the Big Data Analytics is to improve the business by collecting a large volume of transaction data as well as the data that are useful to meet the customer’s satisfaction level.
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The Retailers using the Beacon Technology can increase their potentiality beyond their shop. Beacon help the Retailers to understand and reward their customers and this in turn helps in building a stronger relationship with them. Read More

Proximity Marketing is not a new concept among the Retailers and the Customers. However Bluetooth proximity marketing is a latest trend introduced now a day. Every smart phones or mobile phone and tablets have a Bluetooth access facility in today’s world. Thus this also known as the mobile proximit Read More