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Data management and Analytics ROI are currently the two primary challenges that brick-and-mortar retail businesses are encountering. Read More

A store may contain all items that customers need for their daily requirement but such extensive effort would go in vain if customers are not informed. Promotion is the tool that FMCG (fast moving consumer goods) companies use not only to communicate with prospective clients about companies and the Read More

The struggle to guarantee information security constructs the foundation of cryptography in key management. Cryptography, indisputably, is the most constructive solution that the Payment Card Industry has against increasingly sophisticated and complicated security hacks.
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The importance of timely decision making in the retail industry is, perhaps, more conspicuous than ever. Why? Simply because, the brick-and-mortar retail stores are not content anymore by simply offering customers with uni-channel purchasing experience. Read More

Running a business, in the age of automation, is essentially data dependant. Wider is the scope for data collection, better is the opportunity to make use of the data pool for business optimization purpose. This is why, the decision making processes in modern business emphasizes development of a fo Read More

Integrating Retail Analytics with multi-channel Marketing is an evolving concept and it is still at the nascent stage. There is no single guiding source for multi-channel marketing. Read More

No matter how unrealistic it sounds, brick-and-mortar stores without analytics are nothing but showrooming platforms; at least the modern tech-savvy group of audience sees it this way. Read More

The leading retail businesses are increasingly stepping into the age of store digitization and in-store analytics. However, several of them don’t yet have a clear vision about the right way to use big data for value generation. Read More

Role-based analytics identifies all potential factors, threatening overall prosperity of the business, specifically and drive decision makers in implementing changes with the ambition to correct those flaws only to exponentiate both decision implementation process and performance, in turn. Read More

Shopping malls are unanimously recognized as the ultimate stalwarts of the retail expansion, importance and customer preference, even in this age of eCommerce aggression. Shopping malls are expansive, majestic and for a long, long time they are celebrating the spirit of retail dynamism, versatility Read More