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There is a common question that follows on the heals of world changing events – ‘where were you when you heard the news?’ I remember exactly where I was when O.J. Simpson’s verdict was read, I remember seeing the first images of the tsunamis in Indonesia, I remember when the first missiles were fir Read More

Here’s the thing. All too often, we look to advertising to solve our “marketing” needs and help us sell more products. What we don’t realize is that advertising isn’t really about selling. Awareness is a very different animal. There are plenty of amazing advertising campaigns out there that make us Read More

During the day Keith Privette is a Senior Business Analyst Consultant, but the rest of the time, he is ‘The Social Business Analyst’. In the show, we will ask Keith why he wrote his next job title and what the future is for social media. We also asked him how being a Social Business Analyst is a "w Read More

Lists were introduced by Twitter a couple of years ago as a way for you to group and organize similar Twitter users together. Each user is allowed to create a list, and add other Twitter users to it as a way of grouping them into common categories. For example, you often see lists surrounding locat Read More

Next time you are in a marketing meeting stop for a moment and listen to the conversation around you. Who’s the focus? Who are you using to draft informed decisions? Unfortunately, it is usually ourselves and our own likes and dislikes. Read More

The bit of marketer in me completely understands the need for qualitative data that draws a distinct conclusion on how a campaign performed for a certain audience. Monitoring a campaign, it’s demographic reach, and adjusting your message to fit is an important part of the marketing process.

Unli Read More

Social media is a fast moving target, especially if you are busy working all day. Well, if you weren’t able to stay abreast of the latest social media and online marketing news – here is a running list of the stuff that matters. Don’t worry, this list is 100% Lady Gaga filtered.
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What's your real job title? Are you brave enough to make it happen?

The way jobs work is simple. We meet an employer, agree to their job title and description, and then make ourselves fit to their expectations and functions. Jobs are given and taken based on titles and descriptions, and really, Read More

Online influence is the envy of many and the reality for some, but it is completely attainable for all of us. It simply takes a bit of elbow grease, a little creativity, and a lot of heart.

Marketing is all about building influence. Influence over a single customer, an audience, or even an entir Read More

Tough decisions are a simple fact of life. We all have to make them, and often times they carry significant consequences. With some of these decisions, we deliberate over them extensively and explore every option. With others, we simply make them on the fly without realizing that we just did someth Read More