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Online business and marketing revolves heavily around the activity of establishing yourself as a subject matter expert. Blogging, podcasting, and social media can all aid in this work, and it is truly available for anyone to do. Flood fighting puts us on the opposite side of that fence. In the case Read More

Sometimes, the most important aspect of marketing is what happens when it is all over. This can include many things, but it all relates to the experience of using and owning the product. What is it like to do business with you? What is it like to use your products for a week, a month, or a year? Th Read More

It has never been easier to hit publish – to share your ideas. Blogs, Facebook, and sites like Tumblr make publishing and sharing easy. We all have keyboard and just enough spare time to create content. The problem is that too much of that content is junk. Plain and simple. Read More

Things change. It’s an unarguable, universal, truth. People change, products change, and businesses change. Even all of the work you did last week. I am sure that plenty of it has changed. Sometimes for the better, and sometimes not, but the world we live in is marked by a constant flow of changes Read More

The experts tell us to define our audience. They want us to come up with something like 25 year old female, mom, full-time employee, and discount shopper. Let’s face it, though, I’ve been in the meetings where this type of thing is discussed. There is very little defining that takes place. Usually, Read More

As an internet marketing blogger, there is an endless supply of topics for me to cover. The market is changing quickly, and blogs like mine are only trying to keep up. Facebook and Twitter have dominated the social media discussion for awhile, but there are always newcomers like Foursquare and Quor Read More

Social media isn’t a fad or a fluke, nor is it a morning breakfast report. It is here to stay, and we have the numbers to prove it. For any marketer, it is important that we understand how and why social media is changing the world we live in. We need to make the case for social media to others, li Read More

Jobs is well know for his confident demeanor. When he speaks, he means it, and he rarely minces words. So, to hear him apologize, on stage, and at a major press event was something to be seen. In his apology, Jobs spoke about the poorly received Mobile Me product that Apple has been offering for th Read More

Online marketing, it’s all the rage. You know you need to be doing it, but the ‘how’ doesn’t always come easy. Like anything, if you are going to get involved, you want to do it right. Or perhaps, you have already used online marketing, but you’ve organized it as a structured campaign? Either way, Read More

Here’s the deal. Those Superbowl ads that we know and love – yeah – they aren’t designed to sell. They are designed to entertain. For a giant like Proctor and Gamble, this is fine. For them, mere awareness is worth paying for, and can actually work in some ways. For us, the real people, spending mo Read More