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Sometimes, when talking about our products, we actually need to talk around them rather than about them. Rather than talking about Nike shoes, Bill talked about running. The more running there was, the more shoes he sold. Read More

We just love to categorize things don’t we? First, we had the age of enlightenment, then age of reason. We all still remember the age of advertising, right? Well, the next ‘age’ has finally come. It is time for the age of the customer.

I wouldn’t just make this up. Read More

Scott Ginsberg has transformed wearing a nametag into a six figure enterprise. For an ongoing 3,946 days, he has worn a nametag every single day to make people friendlier.

He is now the author of twelve books, including HELLO, my name is Scott, The Power of Approachability, and Make a Name for Y Read More

How are you giving yourself away online? Are you being selfish with your knowledge, or are you sharing it with the world?

That is the question that the world renowned “nametag guy”, Scott Ginsberg, asked all of us in our recent Better At Marketing interviews. And, he wasn’t just doing it for the Read More

Do you know how Tommy Hillfiger got his big beak? Partially at least, it was due to a great ad.

Tommy was just about to launch his new brand and clothing line, when he approached an advertising giant, George Lois. George knew that Tommy needed something big to help launch the brand. Something th Read More

I was once involved in a startup business that was to be funded by a parent organization. My job was to plan, execute, and manage a new business, in a new location. For anyone starting a business, this is an excellent opportunity. It was also, an excellent opportunity to learn.

Here’s what I lea Read More

t was recently reported on Mashable that Foursquare users check into Starbucks more than any other place. While it is interesting that the chain was able to eek out the likes of Buffalo Wild Wings and the industry giant McDonalds, it wasn’t a total surprise.

Here is the entire top ten list... Read More

Day in, and day out, consumers are disappointed by the brands that asked them to trust them. A brand new car with faulty breaks, or a computer that just won’t turn on.

Sometimes, it is a contractor that won’t show up.

All of these things boil down to one thing. The salesmen didn’t keep their Read More

The term Search Engine Optimization is not a new. However, most of us don’t understand how it works, or how to do it.

The truth is that it isn’t something you need to hire a fancy firm to figure out. It is something that you can do yourself, with a little determination and some elbow grease. Read More

Every day, businesses face problems that need repair. Sometimes, they are very complex. For example – how can we improve our bottom line, or how can we improve customer sentiment?

No matter the problem, though, there are always two ways to solve them.

First there is the easy way, and then, th Read More