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Day in, and day out, consumers are disappointed by the brands that asked them to trust them. A brand new car with faulty breaks, or a computer that just won’t turn on.

Sometimes, it is a contractor that won’t show up.

All of these things boil down to one thing. The salesmen didn’t keep their word.

You see, the promises are easy. When it comes to making another sale, it is easy to promise the moon.

To give everything.