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No one wants to spam a bunch of followers or come off as a sleazeball who’s only in it to make the next buck. So, how the heck do you sell stuff via social media?
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We are releasing a new Resource Planning Worksheet that will help you budget your staff and financial resources so that you will have many happy customers (and a happy team, too!). The Resource Planning Worksheet will help you better understand all of the different steps that can be considered part Read More

“I Want to Sell More”

A lot of “sales plans” consist of little more than this noble aspiration. But, as we point out in our guide to Doing Sales Right, you need to know important details like how much more you want to sell and who you want to sell to and is the customer happy after the sale? A b Read More

There are still a lot of businesses who feel that writing the check to buy a CRM application is the hardest part of implementing a sales process. Unfortunately, for those who think that way, they couldn’t be further from the truth. Read More

Over at CMS Wire they have a really cute infographic about customer service during the holidays, but the stats aren’t cute at all.

74% of the respondents in the survey believe that contacting customer service is more of a hassle during the year-end holidays than at any other time of the year. 37 Read More

Knowledge is power. Knowledge of your customer. Knowledge of their needs. Knowledge of their habits and desires and beliefs. As important as building the right widget or service to meet their needs, is building the right process for finding those who will benefit from your product and selling it to Read More

Five ideas and resources to help you write more unique, interesting and epic content that will allow you to break through the clutter and get noticed Read More

Find your style and stick to it with the helps of my thoughts below:

Your job is to not leave people feeling spammed. Communicate that what interests your audience, interests you.
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Average copywriters write average sentences. You, I’m guessing, don’t want to be average.

You want to be great. You believe you can be remarkable.

That means you need to write damn good sentences … without even thinking about it … day in and day out.

Do that and you’ll become an unstoppabl Read More

Wow, time is flying and the holiday season is in full swing! If you’ve been following along with our blog series and our Procrastinator’s Guide to Holiday Promotions, then I’m sure you have things under control. Since you want to keep the momentum going, now’s a great time to put together a social Read More