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The Washington Redskins trademark dispute has implications for all business owners. The key takeaway is that the right to register a trademark is different from the right to use a trademark. While the team can still use the REDSKINS trademark, it has lost the benefits of trademark registration. Read More

Businesses and entrepreneurs have strong incentives to register the trademarks they use for their business, brand and product names. A trademark registration is a hugely valuable asset to a thriving business because of the benefits it provides. This article explains these benefits to help busines Read More

A trademark search is the most important step an entrepreneur or business can take before launching a new brand or service. The primary rationale for a trademark search is that it greatly reduces the likelihood of trademark infringement, but there are other valuable benefits as well. Read More

Businesses often struggle to budget how much the government actually charges to file trademarks. The determining factors are how many types (or "classes") of goods or services the trademark is being used with, and whether any of those goods or services are an entirely new entry to the market. Read More

Ever wonder how long it takes to register a business' trademarks with the USPTO? This article breaks down the typical trademark application timeline. Read More

If you are not quite ready to launch a new product, business or service, you may be able to use the "intent to use" trademark to reserve your future IP, and avoid saying "That Was My Idea!" Read More

Thinking about "trademarking" your startup's logo or business name? Protecting brand identity is both extremely important, and surprisingly straightforward. Trademark Attorney Eric W. Fries explains how to trademark a name or logo in the second of two articles on the topic. Read More

Thinking about "trademarking" your startup's logo or business name? Protecting brand identity is both extremely important, and surprisingly straightforward. Trademark Attorney Eric W. Fries explains how to trademark a name or logo in the first of two articles on the topic. Read More