By giving more detailed data, Facebook hopes businesses will move away from establishing Likes as a goal and is encouraging more focus on engagement. The update doesn’t affect the pricing model; Facebook ads will still be sold on a cost-per-click or cost-per-impression basis.
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Bamorse submitted the following stories to BizSugar
Go Beyond Likes: Facebook Adds New Metrics for Advertisers
Posted by bamorse under Social MediaFrom http://sproutsocial.com 4583 days ago
How CEOs Who Tweet Are Helping Their Brands
Posted by bamorse under Social MediaFrom http://sproutsocial.com 4605 days ago
While many business owners rely on social media teams to be active online, it might be time for them to get their hands dirty. According to a recent study by social media branding firm BRANDfog, consumers and employees think highly of company leaders who engage on social platforms.
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Sprout Social Turbo-Boosts Its Dashboard For Enterprise Social Media
Posted by bamorse under Social MediaFrom http://www.fastcompany.com 4746 days ago
Sprout Social launched S2, the newest version of its social media management tool. New features will include a redesigned look, team collaboration and task assignment, an iPhone application, and more!
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