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By giving more detailed data, Facebook hopes businesses will move away from establishing Likes as a goal and is encouraging more focus on engagement. The update doesn’t affect the pricing model; Facebook ads will still be sold on a cost-per-click or cost-per-impression basis. Read More

While many business owners rely on social media teams to be active online, it might be time for them to get their hands dirty. According to a recent study by social media branding firm BRANDfog, consumers and employees think highly of company leaders who engage on social platforms. Read More

Sprout Social launched S2, the newest version of its social media management tool. New features will include a redesigned look, team collaboration and task assignment, an iPhone application, and more! Read More