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By giving more detailed data, Facebook hopes businesses will move away from establishing Likes as a goal and is encouraging more focus on engagement. The update doesn’t affect the pricing model; Facebook ads will still be sold on a cost-per-click or cost-per-impression basis. Read More

While many business owners rely on social media teams to be active online, it might be time for them to get their hands dirty. According to a recent study by social media branding firm BRANDfog, consumers and employees think highly of company leaders who engage on social platforms. Read More

Sprout Social launched S2, the newest version of its social media management tool. New features will include a redesigned look, team collaboration and task assignment, an iPhone application, and more! Read More

Twitter CEO Dick Costolo tweeted yesterday that the social media company is taking steps to be more “real-time” and “predictive” in its spam control. Read More

Klout is an online service that measures your social media influence. Until relatively recently, measuring online influence was a subjective and time-consuming task; you’d have to manually track things like how many retweets a Twitter update received, how many Facebook Likes a given article generat Read More

Twitter is rolling out its new image sharing feature this afternoon in association with popular image hosting site Photobucket. A new camera icon will appear below the Twitter box where you type in your tweet on your official Twitter page allowing you to upload a picture. Read More

One thing is often overlooked: As a small business owner, your social media success isn’t about the social networks themselves. Instead, it’s about delivering a remarkable customer experience. Read More

Twitter Tip Tuesday is a weekly blog series from Sprout Social Insights.Every Tuesday we’ll focus on just one Twitter Tip and show you how to integrate it into your social media strategy. Read More

Facebook has rolled out its new Locations app for Regal Entertainment Group’s main Page. This new Page tab allows visitors to find a local store on a map that then routes them to the Facebook Page for that location. Read More

Whether you’re a part of the conversation or not, people are talking about your business on Twitter right now. Even if you don’t have a Twitter account, if you have any dealings with the public at all, your customers and their friends are probably mentioning you in their social media circles. Read More