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With the global accessibility afforded by today’s technology, it is easier than ever to expand a brand’s presence beyond local borders. Reaching an international audience can help you build a potential customer base and open up new opportunities for growth. There’s no need to be intimidated, the ea Read More

The law regarding sales tax, SaaS and cloud services is all over the map. Colorado levies sales tax on software only to the extent delivered on a tangible medium. Texas generally taxes SaaS and other cloud services, but as a “data processing service” and not as a sale. South Carolina regards SaaS a Read More

A former officer or director is not entitled to use a corporation’s attorney-client privileged documents in litigation with the corporation, the Nevada Supreme Court decided earlier this month. With that holding, Nevada becomes one of a growing number of jurisdictions to reject the “collective cor Read More

News that Twitter would increase its character limit from 140 to 10,000 has rocked the social media world as of late. For years, users have condensed ideas into this shortened format, but now users (and especially marketers) are wondering what the increased limit will mean for the platform.
Long-t Read More

SaaS companies face a challenge unlike many other businesses. Not only do they have to attract customers and close sales, but they have to make sure their customers stick with them for the long haul. For SaaS marketers, this means you have to keep customers and leads consistently engaged and happy— Read More

When he uttered those famous words, Yoda could have been speaking about non-disclosure agreements. As a Southern California federal court recently confirmed, talking about confidentiality and discussing the need for an NDA may not be sufficient to protect your information, especially if you’ve alre Read More

“Suggested search defamation,” or “autocomplete defamation,” lawsuits have overcome legal hurdles in at least a half-dozen other countries. Is it a matter of time before we see one—and maybe a successful one—in the United States? Or would the Communication Decency Act effectively immunize a search Read More

Pinterest has become the social media platform of choice for a variety of businesses, and especially in the ecommerce industry. With over 100 million active users – over 90% of whom use the site to plan out their purchases – Pinterest is an excellent channel through which to funnel traffic directly Read More

Google Shopping campaigns are an effective way of combining paid advertising and SEO to drive traffic to your ecommerce store. With Google Shopping campaigns, not only does your company show up when a user searches Google for an item, your actual product listing – complete with photo, price, and me Read More

So you’re a marketer looking to improve the effectiveness of your pay-per-click (PPC) campaigns to drive more traffic to your intended destination and close more customers this year. Excellent! But before I tell you just how to do that, first I’m going to let you in on a little secret.

What I’m Read More