With the global accessibility afforded by today’s technology, it is easier than ever to expand a brand’s presence beyond local borders. Reaching an international audience can help you build a potential customer base and open up new opportunities for growth. There’s no need to be intimidated, the ea
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Taking Your Content Global: How to Create an International Content Marketing Strategy
Posted by mark7a under MarketingFrom http://www.sevenatoms.com 3202 days ago
SaaS, Cloud Services Subject to Sales Tax, New York Says / Burgoyne Law Group
Posted by mark7a under LegalFrom http://burgoynelawgroup.com 3207 days ago
The law regarding sales tax, SaaS and cloud services is all over the map. Colorado levies sales tax on software only to the extent delivered on a tangible medium. Texas generally taxes SaaS and other cloud services, but as a “data processing service” and not as a sale. South Carolina regards SaaS a
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Ex-Directors, Officers Denied Privileged Corporate Documents / Burgoyne Law Group
Posted by mark7a under LegalFrom http://burgoynelawgroup.com 3207 days ago
A former officer or director is not entitled to use a corporation’s attorney-client privileged documents in litigation with the corporation, the Nevada Supreme Court decided earlier this month. With that holding, Nevada becomes one of a growing number of jurisdictions to reject the “collective cor
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Twitter’s 10,000-Character Tweets: Everything You Need to Know -
Posted by mark7a under MarketingFrom http://www.sevenatoms.com 3208 days ago
News that Twitter would increase its character limit from 140 to 10,000 has rocked the social media world as of late. For years, users have condensed ideas into this shortened format, but now users (and especially marketers) are wondering what the increased limit will mean for the platform.
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2016 SaaS Marketing Strategies: Expert Tips for Attracting, Closing, and Delighting Customers -
Posted by mark7a under MarketingFrom http://www.sevenatoms.com 3209 days ago
SaaS companies face a challenge unlike many other businesses. Not only do they have to attract customers and close sales, but they have to make sure their customers stick with them for the long haul. For SaaS marketers, this means you have to keep customers and leads consistently engaged and happy—
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Talk of NDA Insufficient for Trade Secret Protection
Posted by mark7a under LegalFrom http://burgoynelawgroup.com 3213 days ago
When he uttered those famous words, Yoda could have been speaking about non-disclosure agreements. As a Southern California federal court recently confirmed, talking about confidentiality and discussing the need for an NDA may not be sufficient to protect your information, especially if you’ve alre
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Could Autocomplete Search Defamation Survive the CDA?
Posted by mark7a under LegalFrom http://burgoynelawgroup.com 3213 days ago
“Suggested search defamation,” or “autocomplete defamation,” lawsuits have overcome legal hurdles in at least a half-dozen other countries. Is it a matter of time before we see one—and maybe a successful one—in the United States? Or would the Communication Decency Act effectively immunize a search
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Spectacular SEO Hacks for Pinterest Marketers
Posted by mark7a under MarketingFrom http://www.sevenatoms.com 3213 days ago
Pinterest has become the social media platform of choice for a variety of businesses, and especially in the ecommerce industry. With over 100 million active users – over 90% of whom use the site to plan out their purchases – Pinterest is an excellent channel through which to funnel traffic directly
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Google Shopping Campaigns: 4 Tips on Optimizing and Executing
Posted by mark7a under MarketingFrom http://www.sevenatoms.com 3216 days ago
Google Shopping campaigns are an effective way of combining paid advertising and SEO to drive traffic to your ecommerce store. With Google Shopping campaigns, not only does your company show up when a user searches Google for an item, your actual product listing – complete with photo, price, and me
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PPC Best Practices: Your Guide to Strategies That Actually Impact Your Conversion Rate
Posted by mark7a under MarketingFrom http://www.sevenatoms.com 3221 days ago
So you’re a marketer looking to improve the effectiveness of your pay-per-click (PPC) campaigns to drive more traffic to your intended destination and close more customers this year. Excellent! But before I tell you just how to do that, first I’m going to let you in on a little secret.
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