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In the world of search engine optimization (SEO), there are 2 definitions for the sanctions that can be placed on your site by a search engine. The first is a penalty, and the second is a filter. Each one has different causes and remedies, but if you've dropped out of the first few pages of results then there are SEO issues that need to be addres Read More

Are you wasting time and money to perform useless SEO parlor tricks that have little-to-no effect on the bottom line. With the latest brouhaha over PageRank sculpting, the boondoggle nature of many techniques that pass for SEO has become clearer than ever. It's no wonder that many outside of the industry think SEO equals “voodoo” or “black Read More

If your organization is still hoping to take advantage of the slew of small-business tax breaks that went into effect in February, you'll need to get moving. We're more than halfway through the year, and Obama's stimulus package benefits expire when 2009 does. Even IRS recently reminded taxpayers of all they stand to gain, courtesy of The Am Read More

Over 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling according to research from Ad-ology. That's not a good sign for those businesses who have opted to reduce their advertising budgets as a means to save money. The study finds advertis Read More

Direct marketers who've long been fans of online display advertising have a new list of talking points at their disposal. iProspect released a study that highlights how almost as many Web surfers note the information on display ads, and plug it into search engines to do further research, as those who immediately click directly on the advertisemen Read More

Perhaps as a tribute to its mainstream legitimacy, Twitter's turf has been invaded by at least two spammer-orchestrated scams. In the widespread of the two, users receive a direct message from a follower, bearing this or similar bait: "hey! check out this funny blog about you—", followed by a link to a webpage. Read More

Are your customers talking about you on Yelp.com? The has launched a set of tools that enable firms to nurture relationships on the popular review site — whose sip-and-tell clientele have likely burned as many small businesses as they have helped. Read More

Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites.
by Kristina Knight Read More