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It's always nice when you can figure out a way to infiltrate your competitors' operations and actually use them to sell your own product. Google recently added a couple of mobile features that small businesses (particularly online businesses should pay attention to). First, they released Product Search for mobile. What this means, is that users Read More

Now that the dust has almost settled on the 2009 tax filing season, small business owners who are already hard-pressed by the economy have something else to worry about: a knock on the door from an Internal Revenue Service agent. IRS audits of small businesses increased by 41% from 2005 to 2007, while large business audits actually declined by Read More

Data from Jefferies and Company puts a hard number on the cost of traditional ads in 2008. The firm estimates that broadcast TV had the highest cost-per-thousand (CPM) rate of $10.25, with syndicated TV at $8.77. Magazines, cable TV, newspapers, radio and outdoor advertising round out the space. As for spending in the online sector... it' Read More

Google Base is one more tool from Google that can help you get the most out of your marketing efforts. If you sell products online, this is not only a good way to get your product listed in a product search engine, but it has added benefits for visibility as well. Read More

Within a half hour period, magazines deliver more than twice the number of ad impressions as TV and more than six times those delivered online, according to a new study. The research also found that though TV doesn't deliver as many ads per half hour as magazines, net recall of TV ads was almost twice that of magazine ads. Meanwhile, magazines Read More

Credit card banks aren't through cutting credit card lines. By 2010, about 20% less credit -- a drop of $1 trillion -- will be available via plastic. Small businesses, about half of which rely on credit cards either to finance their operations or as a safety net, will feel the pinch. Higher credit lines won't come back after the recession, eith Read More

The founder of Silicon Alley Reporter and Mahalo.com offers advice from the trenches to entrepreneurs in trouble. We're going to find out who the real entrepreneurs are in 2009 because they are going to spend another 12 months, on top of the last six, cleaning up the mess. It will be two years of total pain, so before we go any further, you g Read More

A fascinating article traces the brain chemistry behind why people make such irrational (and often times unethical) decisions when money is involved. Economists may treat money as a place holder, simply a tool to make exchange function more smoothly, but as real life and the current economic crisis indicate, money actually has a profound effec Read More

Microsoft has an informative post up on its adCenter blog looking at why PPC numbers and web analytics reports don't always match. While the post is written with Microsoft adCenter in mind, even author Charles Thrasher notes that variables apply to other search engines. Read More

Does the economy get worse from here or do the government programs recently signed into law increase confidence and start to put capital to work to create jobs and build businesses? In March, a number of actions will occur that will be critical to demonstrating whether the economic disaster will get much worse. Read More