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If you use an online affiliate program to generate sales, you may not be getting what you pay for. You may be paying referral fees for business you would have gotten anyway. But how can advertisers be duped if they fork over a commission only when a sale is made? Read More

Advertising on Games & Contest Web sites can be highly effective in increasing brand metrics for various brand sectors and demographics. In particular, CPG advertisements on Gaming sites tend to perform much better among women ages 45+ compared with younger females. And this is not a small audience — in fact, 8.3 million women ages 45+ say they ac Read More

Most marketers looking for an email service provider are likely to be most concerned with deliverability, to ensure their messages get through to consumer's inboxes. But sometimes deliverability has nothing to do with the email service provider and everything to do with the manner in which the email is despatched. Read More

Companies that have struggled with change should take note: recent discoveries in how the brain functions have resulted in new conclusions about implementing change. In other words, it's time to rethink how we think. Read More

Shoppers are discovering an upside to the down economy. They are getting price breaks by reviving an age-old retail strategy: haggling. Read More

Researchers from Duke University and the University of Waterloo have published the results of a study that suggests that brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo. In fact, the researchers suggest that subliminal advertising is actually more effective than regular advertising, because peo Read More

Given the current economic climate, you would think the government would be doing all it can to bolster Small Business Administration (SBA) loan programs. But the Bush administration is proceeding as if it was business as usual. The administration, in fact, is once again proposing substantial SBA budget cuts, as it has every year since the preside Read More

The most recent data show that only about half of self-employed people in the U.S. workforce run incorporated businesses. Entrepreneurs who fail to incorporate are making a huge mistake. Corporations have a much higher rate of success than sole proprietorships, even when it comes to small businesses. Incorporated small businesses outperform uninco Read More

Small-business problems accessing capital is anticipation more than actuality for most business owners. In January, the National Federation of Independent Business survey found that "measures of credit tightness have not changed much in a decade. Only four percent of the owners (surveyed) cited the cost and availability of credit as their number Read More

Cost-per-lead measurements are irrelevant unless we can answer another fundamental question first, “What is our rate of lead acceptance (a.k.a. sales pursuit) into the sales pipeline” and then “What is the cost per opportunity?” Read More