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Decision-makers seldom, if ever, read brochures or product data sheets or any of the traditional marketing materials. If they're needed at all, such materials should be specifically targeted at lower-level folk (gatekeepers and speedbumps) who worry about such details. When a company decides to sell M2M — which is where the big B2B money is locate Read More

This is a great project collaboration service that we use. It's easy to use and it's free as along as you only work on one project at a time. I hop Read More

As you're learning about search marketing and SEO, you will definitely run into the phrase "the long tail". Let's turn this odd term into a familiar one by looking into long tail keywords. What are Long Tail Keywords? When you are identifying keywords for your internet marketing (both SEO and PPC), the metric used most to compare keywords is i Read More

A combination of print and online local media is a more trusted and relied-upon environment for advertising than commercial television, found a new survey by TNS Media. The value of local media in advertising has been the subject of a study for the Newspaper Society's ongoing research project. It turns out that local media is a more trusted and re Read More

Too often, new products are created without adequate feedback and buy-in from prospective customers. That's the gist of the popular book “The Four St Read More

A new global study of consumers found that the most popular forms of Internet advertising score at the bottom when it comes to consumer trust. Nielse Read More

I'm a big David Allen fan. If you've never heard of him, he provides a great approach to getting a lot done without going crazy. Here's a little sample of his work. Read More

With a reported 22.1% of search traffic Yahoo is second only to Google's 64.4% for search user volume so it is extremely important not to forget that attaining a top ranking in Yahoo can be a big boon to the bottom line. Here's how to attain superior rankings in Yahoo using today's useful tools Read More

In May, Google started a phased roll-out of its much-awaited Universal Search model. Through a new set of algorithms, Google Universal Search results Read More

Digg has an immense amount of traffic and getting landed on the front page will send a tsunami of new readers to your blog or website, but getting on Read More