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Friend and client Mike Krsticevic from Advocate Mortgage Corporation recently sent me a mind map called “How to leverage an article found in a magazi Read More

How to Build Rapport on the Phone

Avatar Posted by ArmadaIG under Marketing
From http://blogs.bnet.com 6287 days ago
Made Hot by: on October 17, 2007 9:07 pm
For most sales reps, rapport-building is easier in person than on the telephone. The reason is simple. In human-to-human communications, appearance (facial expressions, body language, semiotics) often communicates as much, or more, than the specific words that are spoken. That's why basic sales training always starts with how to dress, how to give Read More

The Right Way to Use Web 2.0

Avatar Posted by ArmadaIG under Marketing
From http://www.businessweek.com 6274 days ago
Made Hot by: on October 17, 2007 8:08 pm
Entrepreneurs are eager to use the rapidly emerging social networks and blogging tools to get closer to their customers, but first they need to devel Read More

Why Reps Don't Get Good Referrals

Avatar Posted by ArmadaIG under Marketing
From http://blogs.bnet.com 6287 days ago
Made Hot by: on October 10, 2007 7:56 pm
Most sales reps are trained to ask for referrals when they make the first sale to a customer, typically with a question like: “Do you know anyone els Read More

Referrals as a Sales Strategy

Avatar Posted by ArmadaIG under Marketing
From http://blogs.bnet.com 6287 days ago
Made Hot by: on September 23, 2007 6:29 pm
Now that you know how to get a truly effective customer referral (see my previous post), here's how to make referrals the core of your sales process, Read More

Behaviorally Targeted Online Ads Get Better Reception than Contextual

Avatar Posted by ArmadaIG under Marketing
From http://www.marketingcharts.com 6287 days ago
Made Hot by: on September 23, 2007 6:28 pm
Online consumers are consistently more receptive to behaviorally targeted ads than to contextual advertising - with behavioral targeting (BT) outperf Read More
Search marketing has become an expensive endeavor. This is especially true if you are in any kind of a competitive industry. Good search engine optim Read More

The right content could boost ecommerce revenue

Avatar Posted by ArmadaIG under Marketing
From http://www.bizreport.com 6287 days ago
Made Hot by: on September 20, 2007 1:46 am
Online retailers who are stuck in the picture/price/description rut may be missing out on a larger slice of the online shopping pie. A recent study f Read More

VoIP's Biggest Liability

Avatar Posted by ArmadaIG under Technology
From http://www.smallbizresource.com 6288 days ago
Made Hot by: on September 20, 2007 12:43 am
IDG News is reporting that Voice over Internet Protocol's biggest weakness--security--is still a major issue with the arrival of a new worm that cre Read More

Search Engine Optimization Tools, Tactics & Resource Center

Avatar Posted by ArmadaIG under Marketing
From http://www.wdfm.com 6288 days ago
Made Hot by: on September 19, 2007 11:46 pm
I thought this was a excellent list of SEO tools. I've learned a lot about my web site. Some of it not so good. Read More
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