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Federally speaking, there are a wide variety of tax benefits for small businesses. Many depend on the type of business you own. One of the most fundamental, but dramatic, is available to LLCs and corporations with S-status. If they're eligible, they only pay tax at the shareholder/owner level, as opposed to paying at the corporate level and again Read More

If the U.S. economy is about to take a dirt nap for a quarter or four, time to cut marketing budget, right? Not necessarily, according to a 2005 report out of Penn State's Smeal College of Business, “Turning adversity into advantage: Does proactive marketing during a recession pay off?” Read More

A new targeting option is available to marketers using Google's Adwords marketing - geographical targeting. The upgrade in the system allows businesses to advertise to consumers based on age or gender. Read More

Here's a quick tip that can really increase your ability to move a sale forward, especially if you're new to selling. Many jobs have a characteristic “voice” — a way of speaking (tonality, rhythm, vocabulary, tempo) that identifies the speaker as a member of that profession. One of the easiest ways to spot a newbie salesperson is that they've got Read More

Forced ranking is a controversial workforce management tool that uses intense yearly evaluations to identify a company's best and worst performing employees, using person-to-person comparisons. In theory, each ranking will improve the quality of the workforce. Top managers rank workers into three categories: The top 20% are the "A" players, the Read More

I noticed there was an article last week about how small businesses don't bother to calculate ROI, so I thought I'd add this primer video. Read More

For men 18 and older, TV advertising is no longer the main influencer in purchasing decisions - just 22% say it is (down 8 points), compared with 24% who now cite advertising inserts as the most influential medium, according to the Customer Focus: Decade of Data report from Vertis Communications.

Overall, 27% of total adults survey said they t Read More

The brain is often envisioned as something like a computer, and the body as its all-purpose tool. But a growing body of new research suggests that something more collaborative is going on - that we think not just with our brains, but with our bodies. A series of studies, the latest published in November, has shown that children can solve math prob Read More

This is about the guy who started TheFunded.com, a Web site that lets entrepreneurs anonymously rank, review, and post comments about venture capital firms. Not only can you use the site to find VC firms, but you'll get the inside scoop of how they'll treat you. Read More

Average sales people think they are most effective when they talk with someone WHEN they are ready to buy, but top performers seek to build relationships with the right people in the right companies BEFORE they're ready to buy. This is where marketing can have a profound impact by helping their sales team go beyond the lead. Read More