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The High Cost of a 'Free Credit Report'

Avatar Posted by ArmadaIG under Finance
From http://www.nytimes.com 5963 days ago
Made Hot by: on August 9, 2008 3:00 pm
Kris Steele used FreeCreditReport.com check on his credit, but a couple of months later, Mr. Steele noticed the site had been charging his credit card. While he believed he had signed up for a free report, he had actually enrolled in a credit-monitoring service that cost $14.95 a month. He says he never expected that it would cost anything. Co Read More

Asking prices for small businesses on the decline

Avatar Posted by ArmadaIG under Strategy
From http://www.dallasnews.com 5971 days ago
Made Hot by: on August 1, 2008 7:19 pm
To all the usual reasons that small businesses are put up for sale, add economic woes this year. But even as for-sale listings rise around the country, so is buyer interest. The problem for owners is that prices appear to be softening. Brokers say buyers are often retirees looking for a second act, or laid-off executives looking for a busi Read More

When the employee says I quit.

Avatar Posted by ArmadaIG under Human Resources
From http://www.smallbiztrends.com 5971 days ago
Made Hot by: on July 31, 2008 10:34 pm
Employees don't generally quit without a great inner debate. At what point did this person begin looking to leave and what can you learn from them to benefit the rest of your staff? Here is a brief collection of resources to help you with this question: Read More

Opinions Vary Over BBB Membership

Avatar Posted by ArmadaIG under Marketing
From http://www.smallbusinessnewz.com 5979 days ago
Made Hot by: on July 23, 2008 7:43 pm
The more thorough (and/or OCD) a consumer is, the more things he or she will want to know about a company. Prices, exchange policies, and friends' experiences may all come into play. And so might Better Business Bureau credentials, which is why business owners should consider becoming members. Read More

Small Business Funding Boost

Avatar Posted by ArmadaIG under Raising Capital
From http://www.nytimes.com 5983 days ago
Made Hot by: on July 19, 2008 11:17 pm
The Senate has approved an extra $107 million in funding for federal small-business programs overseen by the Small Business Administration. A bill passed late last week by the Senate Appropriations Committee boosts funding for some of the agency's core programs by as much as 50%, including more resources for women, veterans and native American Read More

Yahoo/Google Search Deal Could Increase PPC Rates by 22%

Avatar Posted by ArmadaIG under Online Marketing
From http://www.marketingvox.com 5983 days ago
Made Hot by: on July 19, 2008 11:16 pm
New data from SearchIgnite finds that the Google/Yahoo sponsored search deal will increase Yahoo search rates by about 22 percent. Yahoo has higher keyword ad rates than Google for certain terms, including the first three results on searches for premium terms like "insurance." It also outdoes Google in the #1 result for keywords containing a Read More
Getting users engaged with your content can result with a sale, subscription, bookmark and return visit. One of best ways to increase reader engagement is to make sure that your site architecture interlinks related content and displays them in a way which encourages the user to click around. If the first article doesn't result in a subscription, t Read More

When Regulators Come Knocking, Call The SBA

Avatar Posted by ArmadaIG under Legal
From http://www.forbes.com 6000 days ago
Made Hot by: on July 3, 2008 4:45 am
Entrepreneurs are always griping about dealing with too much government regulation. Is there any way to ease the frustration? Yes--by calling on the very government giving you headaches in the first place. Don't believe it? Back in 1996, Congress passed the Small Business Regulatory Enforcement Act, which aimed to ease small businesses' r Read More

Advertise To Workers At Work To Influence Purchases

Avatar Posted by ArmadaIG under News
From http://blogs.mediapost.com 6006 days ago
Made Hot by: on June 27, 2008 3:58 pm
The results of a new study, conducted by consumer intelligence firm BIGresearch, into the media and shopping behavior of consumers at work, finds that Americans are spending 60% of their waking hours at work, more than ever before. Marketing chiefs are rethinking their ad budgets and advertisers are preparing to meet a new, highly coveted, yet ent Read More

How a LeadGen Test Strategy Achieved an 86% Increase

Avatar Posted by ArmadaIG under Online Marketing
From http://www.marketingexperiments.com 6008 days ago
Made Hot by: on June 24, 2008 7:30 pm
Whether your market is B-to-B, B-to-C, or both, testing and optimizing even a few key aspects of your landing pages can provide major gains for your lead-gen efforts. The principles of the MarketingExperiments Conversion Sequence serve as a guide to optimizing your pages and your sales or lead-gen process to improve conversion and ROI. This Read More
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