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Users are spoiled with the choice of analytics tools. Many of these tools claim no intervention from IT department is required. Learn everything you need to know to decide whether you can make use of these tools to run your split tests and perform conversion rate optimization or they are detrimenta Read More

Startups can exercise lean startup methodology by practising well-known conversion rate optimization principles. In this article, we explain how. Read More

A round-up of website a/b testing tools categorized by the technology (ruby on rails, php, asp.net). We have investigated these tools and have compiled the results in this article. Read More

A beginner's guide to A/B testing and how it can help start-ups learn about their customers. With a number of examples and case studies, we demonstrate why failure to run split tests may lead to catastrophic results for entrepreneurs. Read More