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Having a well defined, celebrated culture promotes an organization’s identity in a way that nothing else can. In fact, one of the most important things you can do to ensure the success of your business is to create and maintain a strong company culture. Read More

If you’ve recently made a bad decision (or a baker’s dozen of them), you are not alone. Not a single person is immune from making bad decisions. Humans make mistakes. In this post/video, learn the science behind decision fatigue and what you can do to avoid it (and bad decisions) in the future.

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There are many different strategies that can help minimize distractions, decrease stress, and improve focus. Not all work for everyone, which is why we wanted to explore whether there’s scientific support for some of those strategies. Here are 5 scientifically sound strategies that work. Read More

Brand awareness reflects the degree to which customers or potential customers recognize or recall a brand and correctly associate that brand with a specific product or service. Here are seven ways to help you increase the brand awareness of your company.

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A business demands many skillsets – fundraiser, marketer, HR rep, web designer, and so much more. We’ve gathered a collection of tools for startups and entrepreneurs that help you simplify, streamline, and get your new business running in no time. Read More

What does it mean to be a leader? If you know the answer to this question, you can learn how to get the most out of your natural leadership style. Here are seven of the most common leadership styles for entrepreneurs and small business owners.

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Smart businesses apply science to marketing. When companies unlock the innermost secrets of how and why people buy things, interesting patterns begin to emerge. How can you apply scientific wisdom to improve marketing for your business? Here are two approaches. Read More

The following entrepreneurs are from countries all around the globe, male and female, and they are reshaping the world in a positive way. These entrepreneurs raise the social bar, proving that business isn’t just about money. Read More

As our daily obligations take up more and more time, taking advantage of the time you spend commuting to and from work becomes increasingly necessary. With that in mind, here are nine podcasts we think are worthy of your time in transit.

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Influencer marketing continues to be an effective marketing tactic, but celebrity influencers can be very expensive. Given the high cost, how can startups and small businesses actually leverage this marketing strategy? The solution is to use micro-influencers. Here's the WHY and the HOW. Read More