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Because the Hotel industry focuses heavily on creating experiences and relationships with customers and guests, marketing that inspires customer loyalty while also reaching out to new customers is an important part of ensuring the Hotel industry’s success.

Social Media Marketing is a p Read More

Let me ask you a simple question: why did you start blogging?

To make money? To build your brand online? To build relationships with other influencers? Read More

In the past few years, freelancing has become an increasingly popular option over traditional 9-to-5 jobs in the worldwide work landscape because of its convenience. In fact, according to a survey released by Freelancers Union and Upwork in 2017, the freelance workforce grew at a rate three times f Read More

As your business and your customer base both grow, your customer service endeavors will have to grow with them. If you can’t afford to increase the staff of your customer service department, there are a number of tools that you can use to aid the staff you do have with their daily tasks. Read More

Here are 4 of the most common challenges you’ll encounter running your own business and proven tactics to help you overcome those challenges.

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Putting your trust as a marketer or brand in third-party social media tools to manage all of your posts can be a bit scary.

You might be wondering:

Are my posts getting optimal reach and engagement?
Do social media platforms penalize third-party tools?
Are third-party tools really worth th Read More

Majority of the blogs die within 3 months of the launch because of lack of website traffic.

If you’re one among them who are struggling to get more search traffic, I have a quick tip for you: build high-quality backlinks or have an effective backlinks strategy as soon as possible. Read More

A business logo is more than just a name or symbol. It represents the identity of your entire business, which is why having a strategy around business logo is very important. Read More

There is no doubt that a social media marketer has to devise numerous ways to catch the attention of his audience by implementing the most innovative and creative ways. Read More

Are you a leader who is prepared to transform corporate culture effectively? Don’t let your company’s culture shape itself — it most definitely won’t be how you envisioned it.


Transforming corporate culture is becoming the catch-phrase in brand development. It is something people often say b Read More