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You may think of it as an expression, being real and conversational, but it's more. Don't trigger the wrong reaction by being verbally lazy or cute. Read More

The future of your organisation is dependent on good leadership. Leadership consists of innate character traits and other behavioural qualities that can be developed by specialised training. Read More

Ally Yates, author and expert on Behaviour Analysis, discusses the importance of persuasion and influence in business. Read More

We all want to drive traffic to our blogs, but what are you doing to keep readers on your blog once they're there? If your strategy is to provide them with high quality, relevant content, great, but you also need to create ‘pathways’ around your blog, to keep readers consuming more content. Read More

The concept of content marketing has been around for hundreds of years (see this example from 1672), and the discipline has gained incredible popularity since 2007, according to Google Trends. Read More

Do you think it takes a lot of likes to make your Facebook page today popular?
Does it mean the many likes will generate revenue for your business?

Your Facebook Page Today

When Facebook Pages first came out everyone was doing what they could to obtain likes for their pages. Some would offer Read More

The myth of the "millennial segment" makes a mockery of just about every principle of marketing segmentation. Read More

In this video, I discuss exactly what the term, "SEO friendly" means so you know when it comes times to hire a web designer. Many people assume an SEO friendly website will automatically help my website rank higher, it will not. Watch this video to gain insights on hiring your next web designer a Read More

In case you hadn’t noticed, the world of business is becoming more and more a “gig economy.” This simply means that the number of people with a long-term single-employer agreement is going down, and the number of short-term contractors and freelancers is going up. It’s good for professionals, who g Read More

Starting a new business is a long, hard process, and I can’t blame any founder for looking for shortcuts. I’ve taken a few myself, and I know how much work they can save, as well as how painful some can be in retrospect. When you are trying new things, there are plenty of new problems to go around, Read More