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Nowadays, people are becoming more hostile towards aggressive marketing aka in-your-face sales tactics. In response to this changing mindset of the market, smart marketers use content marketing to approach their target audience in a subtler way – by giving them content that can help them create inf Read More

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It’s easy to get caught up in the day-to-day of your business. There are so many projects to complete, so many fires to put out and so many deadlines you can’t afford to miss.
Do you remember when your business was new, when you had that a-ha moment that changed t Read More

A customer’s impression of your business starts as soon as they're exposed to your brand for the first time—which is often online. Here's how to perfect this digital experience. Read More

If you’ve ever been to a bicycle shop, you may have been struck by how exclusive or unwelcoming the environment was. But that’s where one shop, Bryson City Bicycles, aims to set itself apart. Read about how this destination bike shop has built its business around a simple philosophy. Read More

Did someone show up in a too-short skirt? Flip flops? Shorts? Here’s what to do when an employee is dressed inappropriately. Read More

How can you create an effective landing page for your business? Let’s take a look at some content and design best practices so you can put a high-performing landing page to help your new business succeed. Read More

We’ve taken a look at some of our favorite Instagram accounts. Here are five insights to help you create a great Instagram brand for your business, even if you don’t have a dedicated 30 person Instagram marketing team.
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In this article, I discuss 11 powerful content amplifiers for anyone using blogging or content marketing for their business. Content amplifiers are tactics that you can apply to your articles to expand their reach. Read More

Don’t make your customers think! In a sea of hungry competition, it is vital customers are presented with clear navigation, well-merchandised products and an easy flow to checkout. These factors add up to create an intuitive, visual shopping experience that leads to higher conversions and lower car Read More

KFC is sending a sandwich to space. Love or hate the idea, you cannot deny it has created some social marketing buzz—as exhibited by the response on Twitter. Read More