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Do you want to be happy, wealthy or successful? How will you know when you have reached any of these goals, unless you you define your ideals? Read More

Content marketing has outgrown its “throw-it-on-the-wall-and-see-what-sticks” phase. Without a data-driven strategy, you’re wasting your time. Read More

Why Snapchat and Instagram Stories are duking it out for domination of the ephemeral content space … and why we should care. Read More

Most budding entrepreneurs don’t realize that nine out of ten startups fail within 24 months. They only see and remember the recent new entrants in the billion dollar valuation club, including Uber, Airbnb, and Snapchat. While last year was not a banner year for new businesses, the startup rate is Read More

With a strong background in licensing, product development, sales and marketing, Montreal native Jeff Cohen has worked with some of the top companies at the forefront of market trends, such as Disney, Warner Bros and Major League Sports. As a live streamer, he recognized the need for proper broadca Read More

What is success?

That small question has led to thousands of books being written, countless conversations and much soul searching. Is it measured by a big house, a successful career and a large pay-packet? The Oxford dictionary defines it as “The attainment of fame, wealth, or social status” Read More

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Is social media a waste of time for startups and brands? Is it a good use of time, people and money to focus on something that doesn't move the needle? Read More

There’s no doubt about it, running a business can be pretty complicated. You’ve got to spend your time keeping a lot of different plates spinning all at once, and that can be difficult, to say the least. Read More

Seven days have already passed and it's time once again for the latest edition of 'Content Champion Curated', our weekly medley of content marketing's greatest hits. Poptastic!

You know the rules of 'Triple C' - if I like it goes in, even if it's older stuff that has just caught my eye. Again, i Read More