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In the current state of social media marketing, it’s all about engaging the audience you currently have. It’s not always about the views or reach of our activities, but more about how many people are taking action when they see these posts. This week I want to share with you 6 tactics to help you i Read More

Whether you’re a one-man army running a personal brand or a cog in a giant corporate wheel, you’re aware that content marketing is all the rage nowadays. More than 4 million blog posts go live on the internet every day, with niches ranging from general health and technology to risible cat facts.
S Read More

You may call me “Captain Obvious.” But I will point out one of the most important factors in growing a small business. Make sure you are saving as much as possible when purchasing goods and services for your company. Now you may think everyone should know this. But many entrepreneurs aren’t sure ho Read More

Mobile devices have completely evolved the way customers search, engage and buy.

It’s indisputable that every business in existence must bake ‘Mobile’ into all aspects of marketing in our touchscreen-obsessed era.

So, if your potential customers are glued to their mobile devices, be sure to u Read More

When it comes to buying and owning a franchise business, one of the topics rarely talked about is expenses. All of the expenses you'll have when you are a franchisee. Here they are. Read More

How to use the MozBar to check your DA and other people’s DA and how to use the MozBar to do competitive research to find search words to drive traffic to your blog. Read More

The digital business landscape has opened up a world of possibilities that would not have been possible 25 years ago. It has also presented a fair share of challenges. Read More

Managing a small business requires careful planning, flawless execution and better management of your time. These tips can help you make the most out of it. Read More

Share, inspire, engage, convert–is what goes for digital ads these days. These 6 latest social media trends will redefine digital ads in the year to come. Read More

As a mentor for aspiring and early-stage entrepreneurs, I talk to a fair number who may have a great vision and a strong engineering background, but have a negative interest in the role of public speaking in business. In fact, they often claim to be part of the survey group that fears public speaki Read More