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Recently I spoke about influencer marketing at PR Bootcamp in New York City. Just before my presentation, a panel of editors and producers from television programs like Dr. Oz and The Today Show talked to an audience of public relations professionals about getting products and experts on their prog Read More

Whether you’re interested in making your own pet into a social media star or leveraging the power of other animal influencers for your brand, here are some tips for creating compelling social media campaigns that revolve around popular animals. Read More

Like it or not, your business is losing customers. It’s time that you take a close look at WHY your business is losing customers… And, what you can do to fix it. Here are 6 common reasons why customers leave small businesses … and 12 tips you can use to start turning the tide.

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In the past few years, there has been a flurry of new incubators and accelerators looking to nurture and grow startups. But are there too many? Read More

Want more quality leads? Who doesn't?

But while the objective of lead gen is pretty straightforward, its execution is not. "Leaks" in your lead gen operation make it the harder it will be to bring in the quality leads you need to hit the most important goal of all: revenue. Read More

Facebook, Instagram, Twitter, Tumblr and all other social media platforms are loaded with billions of users, and social media has become an addiction to the human race in the modern age. Before social media and before the internet the way people communicated with each other was very much different Read More

Do people always understand what you mean, or do you leave ambiguities in your message? Learn how to make your communication clear, rational and positive, in order to engage people and get your ideas across and accepted. Read More

How long should a blog post be? I'm sure you've spent countless hours doing research on the internet, rummaging through various articles to find an answer that's convincing. In this article, we’ll shed light on the ideal post length and also reveal ways in which you can arrive at the right word cou Read More

Today’s blogging tip will be about backlinks and how to build them.
Keep reading as I cover five different ways to build backlinks to your website. Read More

With masses of stand-out material being published in 2018, and a rising sea of competition — how do B2B marketers truly ensure differentiation, while maintaining precision focus — and engaging the right audiences for the best return?

Taking into account this encompassing question, the modern CMO Read More