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Whether you’re building brand awareness, advertising a product, or educating through your content, stories are the key to building real human connections between you and your customers. Read More

Business owners invest in their long game all the time. They hire people who will help them grow, they take calculated risks with trepidation, they work countless hours in hopes that someday they can work less. So, why would the investment in content marketing be any different? nt? Read More

The goal of most marketers is to get a high open-rate of their emails, and this is a goal that has become more and more emphasised as the email open-rate has declined over the years. So, how to increase your email click-through rate, considering the trends today? Read More

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. In Read More

Driving organic traffic to one’s website is the biggest challenge new Internet brands face.

I have experienced it before, and I see other business owners struggle with the same problem time and time again. Read More

In this episode, I interview Gini Dietrich, a crisis management professional. She’s the founder and CEO of Spin Sucks, a site that helps businesses thrive with their public online communications. She also hosts the brand-new Spin Sucks podcast. Read More

There are several ways you can boost productivity naturally, be it through exercise or essential oils, check out our guide for more tips. Read More

Have you been measuring your "ticket volume by channel"? How about running a "ticket transfer analysis"? Tracking and measuring these fifteen helpdesk metrics will help you better organize, train, and manage your support teams. Read More

A 2015 Gallup Poll of 7,272 U.S. adults found that at some point in their career, one in two had left their job to get away from their manager. Only one in three people are engaged at work, and managers account for at least 70 percent of the variance in employee engagement scores. How can managers Read More

The business of looking good is tough. Digital Marketing for Salons is not cakewalk due to the nature of the business itself. It is highly competitive and is largely dependent on impressive ratings and positive reviews. Read More