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Some small business owners will dismiss their social media efforts as a waste of time, citing the fact that they might not be driving sales for them. In reality, the benefit of a developed social media strategy goes far beyond simply creating more conversions. Here's what you need to consider when Read More

The strength of a word of mouth recommendation is huge. Small business owners who have "regulars" should use the information in this post to start thinking strategically about how to take their business to the next level by courting referrals. Read More

Creating a child friendly environment within your small business can serve multiple purposes, from increasing employee retention, to attracting a larger portion of sales from parents who take their children shopping. Here's a checklist of what to consider when taking steps to accommodate young kids Read More

The science of brain health applies heavily to small business owners, who can use a knowledge of when they are most productive for different tasks in order to plan their routines for maximum efficiency. Read More

Pinterest is the perfect way to diversify a targeted social media campaign, as well as a source of consumer information that your products should be on. Read More

While it may seem like certain people lead a charmed life, in reality, there are scientific links associated with the appearance of luck and certain attitudes and habits that small business owners are able to emulate and put to work for themselves. Read More

When you work from home, distractions come easy, and work comes hard. Here's how Nellie Akalp keeps from going crazy when she works from home. Read More

The holiday season represents some of the prime sales months of the year, with small business owners logging huge percentages of their annual sales. However, some are predicting a weaker showing this year due to decreased consumer confidence. Here is a forecast of holiday conditions, as well as wha Read More

Whether you’re a web developer, digital media consultant, graphic designer, or content creator, the clients that come looking for your services will bring with them some level of expectation, and it’s your job to manage those expectations. Here are 5 handy tips and tricks designed to help you navig Read More

An optimized mobile website is a huge conversion driver that has potential for local small businesses as well as small businesses that have multiple locations. With the increasing prevalence of mobile web browsing, creating a solid mobile presence will allow small business owners to gain a larger p Read More