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Small business owners should realize the growing importance of multicultural consumers, in particular Hispanic consumers and entrepreneurs who are growing their purchasing power by orders of magnitude. Read More
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Halloween is fast approaching, and if your small business has no plans to prepare, rethinking your strategy may surprise you with an increase in sales. Read More
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Content marketing is something that small business owners are going to need to embrace, as the web is increasingly driven by quality information and spam is driven down. Read More
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Japanese subordinates are also worrying about this, with the result that they don't speak out, and find another opportunity, when they can talk one-to-one to each other in Japanese.
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While small business confidence was reported as lower in September, small business owners can still get their confidence up before moving in to the biggest sales months of the year. Read More
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Don't keep writing in the same style as your competitors, create your own voice and be proud if it, and watch engagement with your blog increase. Read More
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New changes from Google are creating new rules for digital marketing strategies, as well as new ways to measure positive results. Read More
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A recent scheme where small business owners are told they have won federal grants raises the important matter of what business owners should know in order to avoid being hoodwinked. Read More
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It's hard to stand out of the crowd in a world that is incredibly over saturated with marketing. Small business owners need to think of how to remix and reinvent their branding, lest they blend in to the white noise. Read More
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Almost a quarter of employee turnovers occur within the first 45 days of a new job. Here is how business owners can streamline their on-boarding strategies in order to maximize employee integration and retention. Read More
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