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Stop dreaming about starting a business and actually do it! Here are tips to get started. Read More

Creating and sharing visual content is one of the most important aspects of content marketing. GIFs, infographics, videos, comics, images and memes are everywhere. A single campaign can launch a viral sensation that brings a huge amount of success, even bringing websites or brand names from the bri Read More

Whatever avenue you pursue financial freedom, there are two things that are universally true: your business is going to need a website and you are going to need to do some SEO. Read More

Creating content is one thing, getting your content read is another. Follow these 16 rules of blog layout to create blog posts that get read
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I haven't updated my first blog since my 13th annual blog report. I will continue with EGO blog, here on Blogger / Blogspot, but I will not write so often in the future. My main focus will be to update my forthcoming "umbrella" site, TeaParty.Media, for my social media activities and tea hobby busi Read More

There’s no denying that content marketing has come as a boon for brands looking to engage their target customers. It encompasses looking after a gamut of functions such as website content, blog posts, social media, white papers, ebooks, and of course, promotional tactics. Understanding all of it ca Read More

Opt-in pages are like fishing nets. The better you customize it knowing what fish you want to catch, and why the fish should come to your net, the more you make out of your effort. Read More

In Episode 156 of the Content Marketing Podcast, we look at one of January's biggest clichés — resolving to join the gym and get in shape — and how content marketers can steer clear of the same caveats that compel people to give up on their fitness resolutions. Read More

"There are many words that can be crammed in front of “content marketing” or “copywriting.”

There’s “data-driven content marketing,” “conversion copywriting,” and “customer success copywriting.”

But by far the most frequently used (and abused) term among non-copywriters is “SEO copywriting.” Read More

I find that breaking down your marketing activities helps small business owners actually expand what they do, rather than throw a list of “you should be doing this!” at them. So, here’s a suggested calendar of things to add (or improve upon) to your marketing mix in 2016. Read More