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Before you swallow entrepreneurial advice from anybody, ask first whether they’ve ever built a business. And even then, don’t believe them; think about it, and decide for yourself.

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Global marketing. Localization. International marketing. Entering emerging markets.

Basically, world domination.

These are large, terrifying words because they represent an even bigger, intimidating marketing strategy. And when you think of putting that strategy into action, the reasons (excu Read More

Video marketing is one type of content that you must explore to your business's content. Here's a quick guide on video marketing. Read More

When I started working in the IT consulting section, the words leadership and inspiration were not in the daily vocabulary of my company. What was there, however, was a “get things done” like mentality, coupled with the “within budget” and the “on time” clauses! No questions asked, of course!


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Career growth in today’s fast moving environment requires all the skills that we normally ascribe only to entrepreneurs -- ability to adapt, change, be innovative, resilient and stay in constant learning mode. The days are gone when you were able to focus on a specific skill set in school and hone Read More

Whether your resolution is getting into shape, or just eating a bit healthier, it can feel a little daunting to try to integrate healthy changes into a busy workday. That being said, if you establish a plan, it’s pretty easy to do.
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Content marketing has gained tremendous popularity in the past few years. Two reasons for this are:

The changes in Google’s algorithms placing more emphasis on meaningful content.
The popularity of social media where lots of content is shared and discussed daily.
There are ghost writing servic Read More

This #TYBCommunity round-up is mostly about content: content marketing, blogging tools, blog KPIs, content marketing calendar, viral content, content marketing success and more. Read More

Brian Solis is one of the leading futurists/digital anthropologists in business today. Brian shares with us a few key themes covered in his book, including why it is imperative to go beyond focusing on building products and services if you’re looking to create the most valuable relationships with c Read More

Email remains one of the most popular and effective methods of communicating and engaging with your customers between visits. With one study reporting a potential ROI yield of 4300% for email marketing, this three-part series will help you become an email marketing expert! Read More