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There are many reasons why small businesses don’t do PPC advertising. Maybe an SEO firm they work with discourages them from doing it, telling them it’s a rip off having to pay for traffic. Maybe they’ve tried it before, and either found it too confusing or nearly lost their shirts, and their wal Read More

Here are three questions to ask yourself when you are unsure if an additional employee or a freelancer is the right choice for your business. Read More

Every platform is different and each has its own etiquette. If you’re making this mistake on Twitter, stop doing it today. Watch this short video (2 min. 28 sec.) to find out more. I’d love to hear your thoughts on this. Read More

The social energy of a special event — whether it’s a large convention or small reception — can be intoxicating. With a little planning and promotion, you can extend the buzz by capturing and curating online content.

In a previous life, I planned and promoted events for a busy association. (By b Read More

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the luxury of celebrity sponsorship or mass media ads such as Super Bowl commercials. Small businesses therefore test, p Read More

Many companies today offer their employees health benefits. While it is a normal practice, some companies feel as if offering these benefits to their employees is also beneficial to their company. Though there are a few advantages in offering benefits to your employees,there are also disadvantages. Read More

In a connected world, critics and competition can lob attacks faster and from more places. From this escalating, multimillion dollar presidential campaign ways to proactively protect your reputation, adapted from political tactics and big business practices. Hint: be quotable, connected and quick. Read More

Making this transition can be tough whether you’re the employee or the employer. If you are a business owner who is used to working with an in-house staff, outsourcing work to an agency will be a big change. Consider some of the ways that you can help make this transition smooth and successful: Read More

Knowing what to avoid might help your business be more successful in implementing a CRM strategy and a CRM technology.

This article is written by Elke Schmitt, Online Marketing Manager of GetApp.com Read More

Should or shouldn't we implement social media marketing is a big question for organization in regulated industries like pharma. Read More