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Your call to action (CTA) is one of the most important parts of your landing page. Typically, it's in the form of a button.

But what makes a high converting CTA button?

Here's the data and actionable advice Read More

The URL structure is everything that comes after the domain name. Always do them by hand and don't let your CMS automatically crank it out. Here are 11 criteria to consider next time you create a URL.

1. Make your URLs clear
2. Make your URLs short
3. Remove minor “stop words”
4. Use the stem Read More

One of the biggest challenges any startup faces isn't just bringing their product to the world but having the world embrace it. Gleb Budman, CEO of the online backup company Backblaze, shares his advice for getting your first customers and how to grow from there. Read More

A common misconception I often hear in the startup world is that non-profits are easy and safe, since they don’t have to pay taxes, and they don’t have to make a profit for their shareholders. In reality, from the feedback I get from non-profit executives, exactly the opposite is true. Read More

If you wanted to become an entrepreneur, chances are that 99 percent of the people would tell you that you need a business plan. They would tell you to study the market, estimate how much money you need, and how much in sales you need to cover your expenses. The Accidental Entrepreneur’s Handbook: Read More

With the celebration of 30 years since the creation of GIFs , the iconic files that create mini animations show little sign of losing popularity. But are these sometimes hilarious files still so popular in social media posts and even business chats really appropriate for business communication? Fun Read More

There are no tips that work perfectly for every small business, because there are so many different types of small businesses with different customers and different needs. So it can help to find advice actually geared toward specific types of businesses.
Members of the online small business commun Read More

This week’s calendar of events is absolute proof you don’t have to spend a lot of money or travel to far off destinations to get all the helpful small business advice you need.
There are plenty of upcoming business events that take place completely online, including a Twitter chat aimed at getting Read More

Companies are bringing back Quick Response (QR) codes by making them parts of new user experiences.

Will QR codes finally take this time? Read More