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The other perfect part is simplicity. More studies are showing that this is what customers want. Here is a example where a local small business combined a focused marketing strategy with simplicity and increased sales. Read More

What to do when no one is reading your blog posts? Here are the UNIQUE tips for you to make anyone read your blog. Read More

2013 promotional calendars, this is one of the promotional items your customers are expecting from you. And it would probably a shame if you fall short of those expectations. Read More

Fast forward to the present, TV and print advertising is still common but the ever evolving technology has changed some rules and methods of advertising. Thanks to the internet and the introduction of new technology, the world has become smaller and simply relying on traditional advertising isn’t e Read More

Here's why you can no longer afford to leave visuals out of your social content strategy ... and how you can get started today. Read More

What if you could bring out the best in your employees when business isn’t so good and not only boost the bottom line but also boost employee moral? You can with these 7 simple steps. Read More

The copywriting process can be followed by anyone creating content for clients on (or off) the web. Does the copywriting process work for you? Hint: yes! Read More

Getting negative feedback on review sites doesn't have to mean bad news for your small business. Anita Campbell explains why negative reviews can help you grow. Read More

How consistent is your business?

Do you, as the business owner, deliver a different experience for your customers than your employees? Why is that? It can be a number of things such as experience, attitude, training, etc. One of the things that customers like from a business is consistency. Read More

Pricing intelligence is important to staying competitive. Industry Insights' columnist Gilon Miller explains how retailers can raise prices the right way. Read More