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There are some things that you have to prepare before you take that conference call. Here are the good, the bad and the ugly. Read More

You've got Facebook and Twitter down, and you even know how to post effectively on LinkedIn. But what about that selfie kingdom, Instagram? If you're not capitalizing on this visual-based app, you are missing an opportunity to create a face for your brand. Read More

When you think of negotiating, does it conjure up visions of sleazy used-car salesmen or tough-talking businessmen with the chutzpah of Donald Trump? Contrary to this unfortunate stereotype, you don’t have to be pushy, obnoxious or even especially forceful to succeed at business negotiation. Read More

A comprehensive run-down of the various ways to get your business attention in the media. From cutting buzzwords in your pitches, to creating your own valued-added research, to (deftly) inserting your brand into the media conversation. Read More

B2B content marketing is so popular it's hard to develop material that stand out. These small changes produce eye-catching content while also adding value. Read More

Since Twitter was launched in 2006, the favourite button has been a symbol of agreement, laughter or even implication – but that’s all been changed for affection.

This week, Twitter introduced a heart button to indicate a user has ‘liked’ a tweet, emulating one of its biggest rivals Facebook. Bl Read More

More Twitter changes, Facebook moves more into search, also updates Messenger, Periscope hearts Apple TV, and a look at holiday shopping predictions Read More

"Feel like you’ve lost your blogging mojo lately?

No matter how many drafts you end up writing, none of them says what you have in mind.

Your headline stinks, your post reads like a term paper, and you have a boring intro.

You end up chalking it up to blogger’s block and barely having time Read More

While you may think of YouTube as more of a social networking site than a search engine, it does contain search engine functions. By utilizing the tools available to optimize your videos for search, you can earn more views and reach a wider audience. If you do it right, you can even get your YouTub Read More

No doubt about it, everyone wants to be at the top of the Google SERPs. But getting there is not as easy as some people may have thought. It’s a process that changes constantly because Google updates its ranking factors periodically. Below are 3 essential user metrics that make a difference in Goog Read More