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This September, the United Nations is promoting a new sustainable development agenda by encouraging countries to adopt a set of global goals to end poverty, protect the planet and ensure prosperity for all. Read More

It’s a shame that people can start a business without choosing a business structure (by default, it’s a sole proprietorship or partnership, in the case of two or more individuals, unless you file paperwork for other types of business structures). Most entrepreneurs aren’t well-educated on what each Read More

By nature, digital marketing is a strange beast that’s always changing. As soon as you think you’ve conquered marketing online, along comes another trend that prompts you to change gears yet again. The good news is that there are experts out there who make it their business to inform the rest of us Read More

So you have a Twitter account for your small business or one just for yourself. You’re following some interesting and influential people in your industry. And you’re regularly tweeting – or retweeting – relevant and insightful updates.

Congratulations! You’re doing Twitter wrong.
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When it comes to digital marketing, conversion rate optimization (CRO) offers the best return on investment (ROI). Here's why. Read More

No one likes to get slammed on review sites like Yelp. But here's the thing: Negative reviews could (if managed properly) be really good for your reputation. Here's how to do it right. Read More

Family business thought leaders have had much to say about succession planning lately. Despite all the buzz, a study at Kent State University found that 80% of family businesses do not have a succession plan. Some commonly held misconceptions about succession may a major contributing factor. Read More

See a list with the best, must-listen, social media podcasts that you’ll definitely find refreshing and informative. Get your daily dose of inspiration from these social media marketing thought leaders! Read More

Though women account for more than half all undergraduate and graduate degrees, the unfortunate truth is we still lag behind men in the workforce. On average, women earn 78 cents on the dollar compared to men.
If you’re a woman of color or a mother, your earnings rate shrinks even further. Read More

Selling online is not what it used to be. Only 5 years ago all you had to do is stuff your content with the right keywords, and you could expect to make sales, but this is no longer the case. Read More