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Storytelling may be the most overused buzzword in marketing today, applied to everything from brand films and SlideShare decks, to Facebook posts and Vines. Companies are “storytellers” and consumers are being spun a yarn, whether they realize it or not.

The application of the term storytelling Read More

We started the social media branch of our company when Facebook “grew-up” and opened its doors to the over 20-year-olds. We saw an opportunity with new age advertising and jumped on the bandwagon. Since then, every day is a new day! Social media platforms morph right before our eyes and we have to Read More

Web usability audit and improvement isn't a one-time exercise. Do it periodically. Most sites, over time, tend to accumulate erratically included content. Read More

There’s no such a thing as a unique idea. I bet someone somewhere already had or has quite a similar idea for a startup. Or even if they don’t have such an idea yet, they will have it until you launch your product. Read More

For CIOs, keeping their arms around shadow IT within an organization requires regular cloud maturity assessments. Read More

While I probably don’t have to tell you that insulting people and ranting is not the ideal way to build your social media business presence, you might be wondering just what you should post on social media. So I will tell you. Read More

Content marketing doesn’t have to stop when your sales team takes over a lead — it can deliver benefits all the way through the sales process, and in Episode 139 of the Content Marketing Podcast, we’ll show you how. Read More

Given it costs between five and eight times more to acquire a new customer than it does to keep an existing customer the issue for many businesses is how to keep existing customers happy and onboard. Levels of service obviously have a major impact on customer retention but perhaps less obvious is t Read More

There are so many mobile users, which should be a key consideration in your web design. You should target all the users and have a clear plan to implement the responsive web design. All online users do not want a site that is troublesome, and as such you must ensure that you create an excellent use Read More

Have you ever wondered what is the best webcam or mic to use when you are recording your videos? What about gear for live streaming on Periscope and Meerkat? In this video I cover them all. From the Logitech C920 to the Audio Technica ATR2100 Read More